The brief

A well known high street retail chain wanted to bring a really different business angle to their annual company conference held across five UK locations.

Our client wanted to:

	Highlight the criticality of getting the customer experience right to 1000 of its store managers across the UK.
	Bring the key messages to life at their annual conference touring five locations
	Find a way to deliver a thought-provoking workshop as part of the day-long conference, to break up the more “business-heavy” sessions by providing something entertaining but still business relevant.

The delivery

THM provided a 45-minute workshop, which we ran twice at each location across the week. We used our “It’s NOT magic” seminar, working with our internationally successful magician, to really bring customer experience messages to the audience in a way that they had never seen it done before.

The results

The audiences loved the workshop, and feedback at the end of the event was phenomenally good, with 100% of comments positive and 89% rating the session excellent.

The Board of Directors were delighted with the session, and the way in which it supported a highly successful conference tour.